Reframing Business: When the Map Changes the Landscape by Richard Normann

Reframing Business: When the Map Changes the Landscape

Richard Normann

336 pages first pub 2001 (editions)

nonfiction informative medium-paced
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In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a dif...

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