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336 pages • first pub 2001 (editions)
ISBN/UID: 9780471485575
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 10 July 2001
Description
In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a dif...
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336 pages • first pub 2001 (editions)
ISBN/UID: 9780471485575
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 10 July 2001
Description
In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a dif...