Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

Contagious: How to Build Word of Mouth in the Digital Age

Jonah Berger

244 pages • first pub 2013 (editions)

nonfiction business psychology informative lighthearted fast-paced
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New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...

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