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304 pages • first pub 2021 (editions)
ISBN/UID: B089S7DT47
Format: Digital
Language: English
Publisher: Not specified
Publication date: 02 March 2021
Description
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around...
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304 pages • first pub 2021 (editions)
ISBN/UID: B089S7DT47
Format: Digital
Language: English
Publisher: Not specified
Publication date: 02 March 2021
Description
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around...