The Third Screen: Marketing to Your Customers in a World Gone Mobile by Chuck Martin

The Third Screen: Marketing to Your Customers in a World Gone Mobile

Chuck Martin

230 pages first pub 2011 (editions)

nonfiction business informative slow-paced
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Description

Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer),...

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