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228 pages • missing pub info (editions)
ISBN/UID: 9780743267410
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 29 March 2004
Description
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the rel...
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228 pages • missing pub info (editions)
ISBN/UID: 9780743267410
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 29 March 2004
Description
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the rel...
Community Reviews
Content Warnings