Google Analytics 2.0 by Mary E. Tyler, Jerri L. Ledford
Google Analytics 2.0

Mary E. Tyler, Jerri L. Ledford

Google Analytics 2.0

Mary E. Tyler, Jerri L. Ledford

318 pages first pub 2009 (editions)

nonfiction business technology informative reflective medium-paced
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Description

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Lear...

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