European Retailing's Vanishing Borders by Madhav Kacker, Brenda Sternquist

European Retailing's Vanishing Borders

Madhav Kacker, Brenda Sternquist

248 pages missing pub info (editions)

nonfiction business economics
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Description

Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one...

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