Marketing: The Good, the Bad and the Ugly by Tom Feltenstein, Michael E. Gerber

Marketing: The Good, the Bad and the Ugly

Tom Feltenstein, Michael E. Gerber

300 pages first pub 2013 (editions)

informative medium-paced
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Rhetoric is OUT! Engagement is IN! The world of marketing has undergone massive change in the last 15 years - some of it good, some bad, and some just downright ugly! Tom Feltenstein, the modern-day father of Four Walls Branding and Strategic Neig...

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