Handbook of Research in Mass Customization and Personalization (in 2 Volumes) by

Handbook of Research in Mass Customization and Personalization (in 2 Volumes)

Springer International Handbooks of Education

1148 pages • missing pub info (editions)

nonfiction education health challenging informative medium-paced
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Description

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customizati...

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