The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-And How You Can Too by Mike O'Toole, Hugh Kennedy

The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-And How You Can Too

Ignite Reads

Mike O'Toole, Hugh Kennedy

168 pages • missing pub info (editions)

nonfiction business economics
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What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because t...

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