Strategic Communication Theory and Practice: The Cocreational Model by Carl H. Botan

Strategic Communication Theory and Practice: The Cocreational Model

Carl H. Botan

256 pages missing pub info (editions)

nonfiction art informative medium-paced
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A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with commu...

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