Color Forecasting for Fashion by Debra Johnston Cobb, Kate Scully, Kate Scully

Color Forecasting for Fashion

Debra Johnston Cobb, Kate Scully, Kate Scully

192 pages first pub 2012 (editions)

informative reflective medium-paced
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Description

Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do diff...

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