Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Martin Lindstrom

304 pages • first pub 2008 (editions)

nonfiction business psychology science informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep wi...

Read more

Community Reviews

Loading...

Content Warnings

Loading...