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184 pages • first pub 2010 (editions)
ISBN/UID: 9780470614181
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 31 August 2010
Description
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Bes...
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Content Warnings
184 pages • first pub 2010 (editions)
ISBN/UID: 9780470614181
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 31 August 2010
Description
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Bes...
Community Reviews
Content Warnings