Marketing for Hospitality and Tourism by James Makens, Philip Kotler, John Bowen

Marketing for Hospitality and Tourism

James Makens, Philip Kotler, John Bowen

688 pages missing pub info (editions)

nonfiction business economics travel informative slow-paced
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KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h...

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