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288 pages • first pub 1999 (editions)
ISBN/UID: 9780684845111
Format: Hardcover
Language: English
Publisher: Free Press
Publication date: 12 February 1999
Description
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where cust...
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288 pages • first pub 1999 (editions)
ISBN/UID: 9780684845111
Format: Hardcover
Language: English
Publisher: Free Press
Publication date: 12 February 1999
Description
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where cust...