The Advertising Effect: How to Change Behaviour by Jennifer Fleming, Adam Ferrier

The Advertising Effect: How to Change Behaviour

Jennifer Fleming, Adam Ferrier

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nonfiction business economics informative medium-paced
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Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psy...

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