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239 pages • first pub 2006 (editions)
ISBN/UID: 9780399533617
Format: Paperback
Language: English
Publisher: Tarcherperigee
Publication date: 03 February 2009
Description
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author...
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Content Warnings
239 pages • first pub 2006 (editions)
ISBN/UID: 9780399533617
Format: Paperback
Language: English
Publisher: Tarcherperigee
Publication date: 03 February 2009
Description
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author...
Community Reviews
Content Warnings