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578 pages • first pub 2009 (editions)
ISBN/UID: 9780815353362
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 18 June 2019
Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments-film, television, and online/digital-providing you with an insider's perspective that can't be...
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578 pages • first pub 2009 (editions)
ISBN/UID: 9780815353362
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 18 June 2019
Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments-film, television, and online/digital-providing you with an insider's perspective that can't be...