Merchandising Ancillary Revenue, Fare Families, Branded Fares and a la Carte Pricing: Module 14 by Gary Parker

Merchandising Ancillary Revenue, Fare Families, Branded Fares and a la Carte Pricing: Module 14

Practical Revenue Management in Passenger Transportation

Gary Parker

36 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

In an effort to overcome the perception of a seat as a commodity, and to increase yields and loyalty, a key initiative in the passenger transportation community is the introduction of branded products with their associated privileges.Consumers wan...

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