Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Greg Cordell, Geno Church, Spike Jones, Robbin Phillips

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Greg Cordell, Geno Church, Spike Jones, Robbin Phillips

224 pages • first pub 2010 (editions)

nonfiction business self help informative fast-paced
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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Bes...

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