Bigger Than This: How to Turn Any Venture Into an Admired Brand by Elaine Pofeldt, Fabian Geyrhalter, Fabian Geyrhalter
Bigger Than This: How to Turn Any Venture Into an Admired Brand

Elaine Pofeldt, Fabian Geyrhalter, Fabian Geyrhalter

Bigger Than This: How to Turn Any Venture Into an Admired Brand

Elaine Pofeldt, Fabian Geyrhalter, Fabian Geyrhalter

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What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services. Following the success of his #1 bestselling book...

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