New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up by John W. Mullins
New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up

John W. Mullins

New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up

John W. Mullins

345 pages first pub 2003 (editions)

nonfiction business informative slow-paced
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ROAD TEST YOUR IDEA "BEFORE "YOU WRITE YOUR LEAN START-UPThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?No matter how tal...

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