Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Mark W. Schaefer

224 pages • first pub 2012 (editions)

nonfiction business informative medium-paced
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Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, reno...

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