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817 pages • missing pub info (editions)
ISBN/UID: 9780136110828
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 01 April 2010
Description
Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. KEY TOPICS: Background of Today's Advertising; Role...
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817 pages • missing pub info (editions)
ISBN/UID: 9780136110828
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 01 April 2010
Description
Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. KEY TOPICS: Background of Today's Advertising; Role...