Kleppner's Advertising Procedure by Ronald Lane, Karen King

Kleppner's Advertising Procedure

Ronald Lane, Karen King

817 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. KEY TOPICS: Background of Today's Advertising; Role...

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