Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition by Paul W. Farris
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition
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Paul W. Farris
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition

Paul W. Farris with Neil Bendle, Phillip E. Pfeifer, David J. Reibstein

701 pages • first pub 2015 (editions)

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