Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion

Robert B. Cialdini

320 pages first pub 1984 (editions)

nonfiction business psychology challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

Read more

Community Reviews

Loading...

Content Warnings

Loading...