The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale by Tim Riesterer, Erik Peterson, Conrad Smith

The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

Tim Riesterer, Erik Peterson, Conrad Smith

256 pages • first pub 2015 (editions)

business informative slow-paced
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The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need t...

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