Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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nonfiction business informative reflective slow-paced
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How does magic happen? From the Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--comes a revolutionary exploration of the art and science of conjuring irresistible products and ideas."Veins of wisdom emerge reg...

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