The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale by Erik Peterson, Conrad Smith, Cheryl Geoffrion

The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

Erik Peterson, Conrad Smith, Cheryl Geoffrion

missing duration info Add in missing duration information • first pub 2015 (editions)

business informative slow-paced
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Bestselling authors reveal how B2B sale pros must engage with customers to command and control every step of long lead buying cycle The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed...

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