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232 pages • first pub 2015 (editions)
ISBN/UID: 9780749475093
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2015
Description
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of ...
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232 pages • first pub 2015 (editions)
ISBN/UID: 9780749475093
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2015
Description
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of ...