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missing page info • first pub 2012 (editions)
ISBN/UID: 9780273760894
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples...
Community Reviews
Content Warnings
missing page info • first pub 2012 (editions)
ISBN/UID: 9780273760894
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples...
Community Reviews
Content Warnings