Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners by Michael Mazzeo, Paul Oyer, Scott Schaefer

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners

Michael Mazzeo, Paul Oyer, Scott Schaefer

306 pages first pub 2014 (editions)

nonfiction business economics informative fast-paced
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While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales...

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