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178 pages • first pub 2006 (editions)
ISBN/UID: 9780324313161
Format: Hardcover
Language: English
Publisher: Thomson South-Western
Publication date: 01 May 2006
Description
In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disco...
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178 pages • first pub 2006 (editions)
ISBN/UID: 9780324313161
Format: Hardcover
Language: English
Publisher: Thomson South-Western
Publication date: 01 May 2006
Description
In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disco...
Community Reviews
Content Warnings