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247 pages • missing pub info (editions)
ISBN/UID: 9780415357746
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 June 2006
Description
When we accept that advertisers and sponsors dictate athletic schedules, that success in sport is measured by revenue, that athletes' loyalties lie with their commercial agents instead of teams and that game rules exist to be tested and broken in ...
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247 pages • missing pub info (editions)
ISBN/UID: 9780415357746
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 June 2006
Description
When we accept that advertisers and sponsors dictate athletic schedules, that success in sport is measured by revenue, that athletes' loyalties lie with their commercial agents instead of teams and that game rules exist to be tested and broken in ...