Fresh Air: Marketing Gurus on Radio by Mark Ramsey

Fresh Air: Marketing Gurus on Radio

Mark Ramsey

112 pages first pub 2005 (editions)

informative reflective medium-paced
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Description

The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America's top marketing...

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