The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan by John W. Mullins
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
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John W. Mullins
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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

John W. Mullins

270 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
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ROAD TEST YOUR IDEA "BEFORE "YOU WRITE YOUR LEAN START-UPThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?No matter how tal...

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