Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising by Lynda Lee Kaid
Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising
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Lynda Lee Kaid
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Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Praeger Studies in Political Communication

Lynda Lee Kaid with Anne Johnston

226 pages • first pub 2000 (editions)

nonfiction politics informative reflective medium-paced
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Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the...

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