Principles of Marketing [with MyMarketingLab & eText Access Code] by Philip Kotler
Principles of Marketing [with MyMarketingLab & eText Access Code]
—
Philip Kotler
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Principles of Marketing [with MyMarketingLab & eText Access Code]

Philip Kotler with Valerie Trifts, Peggy H. Cunningham, Gary Armstrong

792 pages • first pub 1980 (editions)

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