Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization by Olivier A. Blanchard

Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization

Olivier A. Blanchard

292 pages • first pub 2011 (editions)

nonfiction business informative slow-paced
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"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." --Chris Brogan, president of Human Business Works "Social media isn't inexpensive; ...

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