Marketing in the Round: Multichannel Approaches in the Post-Social Media Era by Gini Dietrich, Geoff Livingston

Marketing in the Round: Multichannel Approaches in the Post-Social Media Era

Gini Dietrich, Geoff Livingston

300 pages • first pub 2012 (editions)

nonfiction business informative medium-paced
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Drive more value from all your marketing and communications channels--together Demolish your silos and sync all your messaging, strategies, and tactics (really ). Optimize every medium and platform, from iPad and Facebook to TV and direct. This bo...

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