⚠️ CW: gaslighting, sexual assault, rape, abuse, violence, suicide, murder ⚠️ If you're looking for a mind blowing non-fic read then this one is for you! What makes 'cults' so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join, and more importantly, stay in these extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has. Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of brainwashing. However, Montell argues that the key to manufacturing intense ideology, community and us vs them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear and are influenced by every single day. Montell exposes the verbal elements that make a wide spectrum of communities 'cultish', revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups such Peloton leaderboards and Instagram feeds. This addicting take on the curious social science of power and belief will make you hear the fanatical language of 'cultish' everywhere. This book was so incredibly mind blowing and interesting that I could not put it down! It has easily become one of my favourite non-fiction reads. Overall, I absolutely loved this one and I highly recommend that everyone reads this book!