Was eager to read this one after Mlodinow quickly became a favorite author with 'The Drunkard's Walk.' While that book dealt with how the mathematical/scientific principle of randomness and large numbers comes into play in our daily lives, Subliminal was an interesting look at how our brain communicates with the outside world and acts upon it without us ever knowing. Mlodinow's expertise in the scientific fields and ability to explain the concepts succinctly is what makes his books must-reads for me. This book does not disappoint.