Really motivational book for anyone looking to build a company/brand/voice or anything. Gary does a good job mixing practical advice (what social media platforms to use for what kind of growth and how to make the most noise on them) with motivation to keep you plugging ahead and really evaluate what you're trying to do, how you're going about it, and how to make it happen.

I also enjoyed reading the stories of his followers writing in about how this book's predecessor helped them, and it gave a few other good lessons, but some of them seemed to be forced in there. A few of those could have been removed and it would have been an even better and quicker read (though I got through it in less than a week, showing how engaging it was).