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576 pages • first pub 2001 (editions)
ISBN/UID: 9780072472950
Format: Not specified
Language: English
Publisher: McGraw-Hill/Irwin
Publication date: Not specified
Description
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its ...
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Content Warnings
576 pages • first pub 2001 (editions)
ISBN/UID: 9780072472950
Format: Not specified
Language: English
Publisher: McGraw-Hill/Irwin
Publication date: Not specified
Description
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its ...
Community Reviews
Content Warnings