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Marketing Management: A Strategic, Decision-Making Approach by John W. Mullins
Marketing Management: A Strategic, Decision-Making Approach
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John W. Mullins

Marketing Management: A Strategic, Decision-Making Approach

John W. Mullins

576 pages • first pub 2001 (editions)

nonfiction business economics informative medium-paced
Other editions (1)
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Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C. Walker

Marketing Management: A Strategic Decision-Making Approach

John Mullins, Orville C. Walker

547 pages • missing pub info (editions)

nonfiction business economics informative medium-paced